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When there is something Se Marketers and site owners fear - its a major formula upgrade, particularly by Google. Well, much-as we may want it not to occur, its here. Google has recently done a major protocol update, nick named Jagger update series. Google does minor algorithm changes nearly o-n a regular basis and once in a while, it implements a significant algorithm upgrade. The final major Google algorithm update occurred in November 2003 called the Florida update, which created quite a stir with website ranks. To understand more, read our report on Google Florida Algo Update. Like the Florida update, the much feared blender act have been done by the Jagger update. It has churned the sites and turned it into a listing of unrecognizable pulp. Google is a hot-favorite amongst the internet community looking for information. Most feel that the search results have always been highly appropriate. It would be therefore safe to assume that whatever formula Google has, works just fine. So why does Google must re-engineer its perfect-looking algo so dramatically? Has it maybe not heard the saying do not fix what aint broke? From Googles standpoint, the main reason is straightforward and legitimate. Well, for starters, net is ever-evolving and the algo always must be altered in order to supply the best-of results. Google made an algo, which it believes will reward good sites and rank them well for the visitors. Google, like the majority of other search engines, keeps this algo a carefully guarded secret to stop it from being used. Nevertheless, the Search Engine Optimization area is continually at work wanting to rank their websites well. Using determined guesswork, rational thinking, specific tests and extensive trial-and-error practices, they gradually find out what the algorithm likes and dislikes. Armed with this information, it is not difficult to work on websites to rank them high in SERP Search Engine Result Pages, whether the website deserves to rank at the top or not. This type of protocol punishment leads to less than desirable sites displacing good sites from the top ranks, polluting the Google index. Therefore, following Kaizen philosophy, Google must re-engineer its algorithms to keep, what it thinks are poor sites, out-of its top ranks. Obviously, significant formula changes upset the existing high-ranking web sites delivers plenty of Search Engine Optimization professionals back to their work-bench so that you can begin all over again. Homepage contains further concerning the inner workings of this enterprise. Whats interesting to see is the moment of the formula upgrade. This impressive our site portfolio has collected fresh aids for when to look at this enterprise. Navigating To full article certainly provides lessons you could give to your aunt. When Google updated its protocol in November 2003, there were large-scale allegations by website owners that Google intentionally upset the rankings of popular web sites right before the Christmas shopping season to drive them into buying Google AdWords paid advertising to be able to maintain visitors traffic. Discover further on this related use with by clicking blog link. While Google promises that the algo update decisions arent influenced by the AdWords staff, it is difficult to realize why they would once again choose a critical moment right before Christmas shopping season to update their protocol. The levels are very large and its business in the end. Google earned 1.57 Billion in Q3 of 2005. If 2003 pre-Christmas algorithm update effect is any sign, I estimate that Google would record profits of over 2.05 Billion in Q4 of 2005..